Client (in-house)
MadeSafe by Enseo
Discipline
Visual Identity
Sector
Hospitality, Technology
Role
Art Direction
Graphic Design
Visual Identity
Team
Lindsay Robertson, marketing
Jonathan House, animation
A refreshed visual identity for a safety platform enhancing employee safety in the hospitality and senior living sectors with next-generation technology.
TASK
Steve Teeple (better known as Teeps) is a digital artist currently residing in the city of Los Angeles, CA where he dreams of vast 3D worlds and mind bending characters.
SOLUTION
The new logo showcases a shield icon with the name “MadeSafe” prominently displayed. The shield symbolizes strength and protection, while the bold color palette conveys security and quality. Its simplicity allows it to work effectively at any scale, from mobile devices to billboards. The refreshed identity features updated colors for digital impact and a new icon to represent the brand’s bold and dependable ambition.
RESULTS
The recharged brand introduction captures the innovation and power of Enseo, expressing what it offers and strives for. Clear and legible typography ensures readability and professionalism.
The new design is simple and easily recognizable, working effectively across digital and print materials. It conveys professionalism and trust, aiming to instill confidence in MadeSafe’s target audience, which includes decision-makers and employees. The design reflects MadeSafe’s precise location-tracking capabilities, emphasizing simplicity, reliability, and accuracy.
PROCESS
We researched to understand our logo’s place in the market and identify industry trends. This included determining our target audience and analyzing competitors. From there, we created several logo concepts and made adjustments to finalize the design. One of the last challenges was ensuring everything looked perfect, including letter spacing and size. Ultimately, we aimed to create a balanced design with memorable colors and shapes for a strong brand identity.
