Jaret Kelly Benson

TASK

Commissioned to design a logo and visual identity for a husband-and-wife creative team. The logo should have a timeless and contemporary feel and must be professional, memorable, and adaptable for the various media of the business operations. The logo must work well on signs, in print, and online.

SOLUTION

The logo identity was designed to achieve a natural and refined style through distressed typography, clean lines, and rounded corners. Soft, gentle colors were selected to create a classic look harmonizing with its surroundings, evoking a calming atmosphere. Additionally, bold color palettes and lifestyle imagery enhanced the overall aesthetic.

RESULTS

The elevated identity system represents a natural and sophisticated aesthetic, evoking a sense of sophistication and optimism. A flexible logo architecture allows the brand elements to adapt to video and photography touchpoints. Our professional approach ensured that the final design met all criteria and exceeded expectations.

PROCESS

With a classic and creative concept in mind, I aimed to soften and distress the logotype to lessen the logo’s overall impact, avoiding complex or noisy elements. We chose timeless colors like black and white to ensure that the photography and cinematic video remained the primary focus. The icon was integrated into a more modern design layout, giving the brand a bright, clean feel, enhanced by a color palette inspired by organic, nature-inspired hues. The design was further refined based on their feedback, resulting in a well-proportioned and symmetrical logo.

IMPACT

“Jaret knows his stuff. He assisted us in developing a logo and branding package that perfectly met our needs – it provided a strong and clear identity, reflected who we were, and was versatile for our various applications. His talent is truly appreciated, and we are grateful for his collaboration with our business!”

Joey & Megan Williams

Owners